IntroAre you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the
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Coordinator, Marketing
Job Description:

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why youll love this job
  • This job is part of the Media & Performance Marketing Team withing the Customer Division.

  • Responsible for supporting spaneting efforts to build brand preference and drive flight bookings. Works with media agency partners to measure and optimize the impact of campaigns to maximize return on investment. Helps the team to innovate and stay on top of advertising trends and manage advertising technology and tools used to track and measure campaigns

What youll do
  • Work individually and with various teams to develop comprehensive spaneting plans for various company and organizational initiatives by acting as the primary point of contact in Marketing
  • Evaluate all spaneting channels and creates a plan to best utilize the various channels them on different campaigns
  • Evaluate the different spaneting channels and the best way to execute across channels on a per campaign basis
  • Champions the brand’s tone of voice in all spaneting assets, including copy and creative- often requires limited copywriting work with the support of other teams
  • Build Adobe dashboards to track spaneting performance and develop insights from performance monitoring to deliver optimized future campaigns
  • Interact and collaborate with other groups including AAdvantage, Premium Guest Services, Onboard products, Digital Content, Network Planning, Revenue Management, Sales, Legal, Corporate Communications, Causes and Global Engagement- at all levels of the organization
  • Create owned channels spaneting assets and submit for production/deployment
  • Project manage campaigns from start to finish and develop ongoing reports to deliver results for leadership
  • Must be willing to travel for business when needed
All youll need for success

Minimum Qualifications- Education & Prior Job Experience

  • Bachelors degree or equivalent experience/training
  • 1 year spaneting experience

Preferred Qualifications- Education & Prior Job Experience

  • Creative and media agency management experience
  • Masters degree
  • Prior experience working cross functionally across many different business units and with all levels of stakeholders
  • Knowledge of the aviation industry and familiarity with Americans Marketing organization

Skills, Licenses & Certifications

  • Solid understanding of digital media including KPIs and measurement
  • Ability to work with cross-functional groups and develop relationships with key stakeholders
  • Creative, visual thinking skills with an ability to think "outside the box"
  • Strong organization skills and attention to detail
  • Ability to work on multiple tasks simultaneously under tight deadlines
  • Excellent communication, presentation and problem-solving skills
  • Ability to work independently and as part of a team
What youll get

Feel free to take advantage of all that American Airlines has to offer:

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Company Details
American Airlines
1 Skyview Dr.
Fort Worth, Texas 76155 USA
jobs.aa.com
79 Open Jobs Available
Embark on an adventure with a commitment to service, excellence and humanity. Our team is what powers our airline. We are proudly dedicated to our purpose of caring for people on life’s journey, including connecting our customers to the people and places...

Benefits:
American wants to support you on your life’s journey at work, at home and at play. Whether it’s free financial planning consultations, robust benefits options or help finding a caregiver for loved ones, our team members have access to countless resources — beginning on day one. We understand that in order for you to do your job well, you and your loved ones need to be taken care of — so that’s our priority, too.

Health Benefits
Medical, prescription, dental, vision, and more available on date of hire.

401(k) plan
Available upon hire and depending on the workgroup, eligible for employer contributions after one year.

Travel Perks
Travel privileges for you, your family and friends across the American global network.

Well-being programs
Resources, events and support for your physical, financial and emotional well-being.

Education Foundation
Higher education scholarship grants for eligible dependents.

Family support
Emergency assistance from the Family Fund for you and your family in times of need.

Deals & Discounts
Savings on hundreds of products and services including hotels, electronics, lawn care, cellular plans, and more.

Fly Higher Learning
Programs and online learning platforms to support you on your career journey

Supported Manufacturers:
Boeing, Airbus, McDonnell Douglas

Supported Models:
737, 777, 767, 757, 737, 787, A321, A319, MD-80
(Job and company information not to be copied, shared, scraped, or otherwise disseminated/distributed without explicit consent of JSfirm, LLC)
Job Info
Location
Dallas, Texas, United States
Type
Permanent
Company Details
American Airlines
1 Skyview Dr.
Fort Worth, Texas 76155 USA
jobs.aa.com
79 Open Jobs Available
Embark on an adventure with a commitment to service, excellence and humanity. Our team is what powers our airline. We are proudly dedicated to our purpose of caring for people on life’s journey, including connecting our customers to the people and places...

Benefits:
American wants to support you on your life’s journey at work, at home and at play. Whether it’s free financial planning consultations, robust benefits options or help finding a caregiver for loved ones, our team members have access to countless resources — beginning on day one. We understand that in order for you to do your job well, you and your loved ones need to be taken care of — so that’s our priority, too.

Health Benefits
Medical, prescription, dental, vision, and more available on date of hire.

401(k) plan
Available upon hire and depending on the workgroup, eligible for employer contributions after one year.

Travel Perks
Travel privileges for you, your family and friends across the American global network.

Well-being programs
Resources, events and support for your physical, financial and emotional well-being.

Education Foundation
Higher education scholarship grants for eligible dependents.

Family support
Emergency assistance from the Family Fund for you and your family in times of need.

Deals & Discounts
Savings on hundreds of products and services including hotels, electronics, lawn care, cellular plans, and more.

Fly Higher Learning
Programs and online learning platforms to support you on your career journey

Supported Manufacturers:
Boeing, Airbus, McDonnell Douglas

Supported Models:
737, 777, 767, 757, 737, 787, A321, A319, MD-80

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