IndiGo is India’s largest and most preferred passenger airline and amongst the fastest growing airlines in the world.We have a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle-free travel experience across our unparalleled network. We show that low cost does not mean low quality. With our fleet of over 320 aircraft, we operate well over 2000+ daily flights, connecting over 118 destinations (of which 32 international), welcoming 100 million customers on board last year. We have an industry leading on-time performance and one of the highest customer NPS in the Indian spanet. At IndiGo, we will continue to extend our scope, by spreading our wings internationally, developing from a domestic carrier to a global aviation giant.

Job Summary:

We are seeking a passionate and data-drivenLead Product Manager - Digital, to join our dynamic team. You will play a pivotal role in accelerating our direct-to-customer (D2C) revenue growth by leading innovative growth initiatives and fostering high-impact collaboration across various departments.

Responsibilities:

• Develop and execute a comprehensive D2C growth strategy, focusing on acquiring new customers, engaging existing customers, increasing Customer Lifetime Value (CLTV), and driving brand loyalty.
• Lead the design and execution of growth-hacking experiments using A/B testing and data analysis tools (e.g., Adobe Target, Adobe Campaign).
• Work closely with cross-functional teams including engineering, design, analytics, spaneting, commercial, revenue management, and user experience to translate growth strategies into actionable projects and product enhancements.
• Leverage user-centric design principles and customer behavior analytics to identify high-impact opportunities for improvement across the digital customer journey.
• Analyze user data and key performance indicators (KPIs) for D2C channels to measure product effectiveness in generating revenue, identify areas for improvement, and validate different functionalities through testing.
• Stay up to date on the latest trends and innovations in airline spaneting, product development, customer experience (CX), and growth hacking methodologies.
• Communicate effectively with cross-functional stakeholders at all levels, presenting data-backed findings and strategic recommendations clearly and persuasively.

Qualifications (Requirements from the Candidate):

• Minimum 7+ years of progressive experience in a growth-focused Strategy or Product management role, with at least 2 years in a senior/lead capacity. Preference for experience within the airline industry or a major online travel agency (OTA).
• Proven track record of success in developing and implementing data-driven growth strategies that have demonstrably increased D2C revenue, conversion rates, or user engagement at scale.
• Deep expertise in digital Martech tools such as Adobe Target, Adobe Campaign, and Adobe Analytics (or equivalent enterprise-level platforms like Google Analytics 360/Optimize) for A/B testing, personalization, and data analysis.
• Advanced proficiency in data analysis and financial modeling; must be able to calculate and articulate the Return on Investment (ROI) and business impact of all growth initiatives.
• Strong leadership and influence skills with the ability to manage and motivate project teams without direct reporting authority. Experience leading a small team or mentoring junior growth talent is a significant plus.
• Exceptional communication, negotiation, and presentation skills required to align senior leadership and diverse cross-functional teams on growth priorities.
• A user-centric and Customer First mindset with a passion for rigorously understanding customer behavior, motivations, and pain points across web, mobile web, and app channels.
• Ability to think creatively, develop innovative solutions, and execute with a strong sense of urgency and bias for action.

At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connection with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their, but not limited to, gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, persons with disabilities, nationality, age, marital and maternity status.

IndiGo does not charge fees for Job Interviews, Registration, Verification or Offer Letters. All Official communication will be from verified IndiGo IDs (e.g., xxxgoindigo.in). Please report any fake job offer to eco.goindigo.in

At IndiGo we are committed to fostering an inclusive and equitable workplace. All employment decisions are made solely on the basis of merit and qualifications, without regard to a candidate’s gender, race, color, religion, caste, creed, ethnicity, language, sexual orientation, marital status, maternity status, disability, or social and economic background’